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StratBridge launches instant analytics software for easy, yet comprehensive, data analysis

Company's flagship product, StratBridge.net performs in-depth analysis and research to help business and sports managers make smart decisions on the fly

CAMBRIDGE, Mass., Dec. 13, 2005 -- Business managers struggling to wring maximum value from their data and sports franchises trying to boost ticket sales and improve team performance will now make more informed decisions on the fly thanks to StratBridge. The company's flagship product, StratBridge.net, is a Web-based instant analytics tool that transforms the Internet browser and Microsoft Office into a visual platform that displays vital information in intuitive, familiar formats.

StratBridge.net streamlines the drudge work of compiling reports that provide up-to-the-minute information for professional sports teams, institutional investors, consultants, business executives, and anyone else that relies on data. It links the browser and Microsoft Office applications to a variety of data at the click of a button, enabling users to perform exhaustive research and analysis to understand complex data patterns.

"The analysis of data is one of our most critical activities, and yet it is one of the most difficult to undertake given time and resource constraints," said Mike Stoneking, the partner in charge of Innovative Solutions and Market Intelligence at Deloitte. "StratBridge software not only conducts sophisticated data analysis quickly, but it also presents the information in an easily digestible format so we can understand its fundamental value with just a couple of mouse clicks. That kind of diligence on demand is invaluable for firms like ours whose success depends on being nimble."

StratBridge has a fast-growing customer base featuring widely recognized organizations including Deloitte, Hewlett-Packard, Boston Celtics, McDonalds, Georgia Pacific, and Forrester Research. That's because StratBridge.net seamlessly extracts and analyzes data from internal and external sources, regardless of format, and presents it in familiar Microsoft applications. Companies no longer lose money due to uninformed decisions or missed opportunities because with StratBridge.net, they understand all of the information contained within their data. "Each home game represents an ever- changing set of data, and because ticket sales are so dynamic, we need to see trends in real time," said Daryl Morey, senior vice president of operations and information for the Celtics. "StratBridge gathers the data we need and puts it into graphical formats we can easily act upon. It lets us clearly see the status of sales by section, guiding our sales and marketing tactics that fill more seats and increase revenue."

Research and analysis on demand

Until now, decision makers analyzing everything from stock performance to customer trends and market shifts have been forced to act on static one-time snapshots that are out of date as soon as they've been printed. StratBridge.net minimizes the toil and guesswork by enabling business managers to customize how they want to view their data and analysis in Word, Excel or PowerPoint, as well as Adobe .PDF format, without waiting for programmers to generate stale reports.

Because StratBridge.net is a Web-based platform, companies don't face the expense and time of buying and installing hardware and software. "StratBridge has capitalized on the .NET platform to provide a service that corporations around the world sorely need," said Sanjiv Parikh of Microsoft's Emerging Business Team. "A lightweight, easy-to-use, but powerful data analytics tool like StratBridge.net puts easily actionable information in frontline business managers' hands."

StratBridge.net deploys in hours or days -- not months or years -- so companies can begin analyzing data quickly. Its intuitive interface eliminates the need for companies to spend tens of thousands of dollars on extensive training courses that usually only benefit programmers. Additionally, StratBridge.net ensures client data is secure by employing all of the standard encryption protocols to keep data safe. It also uses secure username and password logins to ensure only authorized users can access client data.

"For decades, business managers have not had a good handle on what the data is really telling them," said StratBridge Founder and CEO Matthew Marolda. "So they've had to hedge their guesses on what they think the data means or sometimes wait weeks for third parties to compile one-time analyses that can't support dynamic business decisions. StratBridge.net lets corporations see the big picture of their data quickly and easily and take advantage of that information."

About StratBridge

Cambridge, Mass.-based StratBridge provides instant analytics software that enables business people to perform exhaustive diligence research at the touch of a button. StratBridge.net is a Web-native system that seamlessly extracts data from internal and external sources, regardless of format, and visually renders it in internet browsers and Microsoft Office applications. A variety of customers, including institutional and individual investors, consultants, business leaders and professional sports executives, use the software to quickly understand complex data patterns. For more information, visit the company's Web site at http://www.stratbridge.com.



Michelle Dillon
Beaupre & Co. Public Relations, Inc.
603-559-5835
mdillon@beaupre.com

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