Data Warehouse changes the direction of lead generation technology with new services for the mortgage industry
BOCA RATON, Fla., Oct. 11, 2006 -- Data Warehouse, the mortgage lending industry's premier lead generation solutions provider, announced today that it will preview the next generation of its property and homeowner database marketing tools at the Mortgage Bankers Association (MBA) Annual Convention in Chicago this month. Data Warehouse is a subsidiary of TRANZACT, a portfolio company of Halyard Capital. At the convention, the company will unveil its Virtual Prospect Database (VPD) which combines prospect data, campaign data, and historical analytical data into a single online tool. Users can perform counts across property and credit data, and solicitation, application, and funding data can be loaded into the VPD for analytical, reporting and deep data mining activities.
Through its relationships with credit bureaus and other providers of enriched data, Data Warehouse has built and maintains the largest, most accurate and reliable sub-prime and conventional borrower prospect database in the industry, containing 72 million unique homeowner records. Data Warehouse provides hundreds of credit issuers a proven source of highly qualified prospects and leads, while also providing sophisticated analytical and modeling solutions.
"As the mortgage industry continues to evolve and change, our clients are presented with new challenges to acquire new customers and grow their businesses," said Data Warehouse Founder and Executive Vice President Ben Waldshan. "Our clients drive our development efforts and they asked for a sophisticated tool that would combine counts with analytics for a 360 degree view of the business. With the new Virtual Prospect Database, we can offer our clients a deep understanding of the trends that help them acquire new customers, fund more loans and reduce their costs."
While the company is increasing the level of sophistication of its clients' business intelligence capabilities, it is keeping things simple from a process perspective, so lenders can conduct data segmentation with ease. Built on a Software As A Service (SAAS) platform, there are no integration headaches or costly hardware or software purchases required. Lenders can access Data Warehouse's simple browser based interface via standard internet access from work, home, or the road.
Data Warehouse, with its extensive research and development capabilities, has a history of being first to introduce industry advancements for the financial services direct marketing community. Last spring, the company announced an innovative approach to determining current market value utilizing multiple third-party index based Automated Valuation Models (AVMs). With the introduction of Hedonic AVMs, Data Warehouse more accurately estimates property values by analyzing additional property attributes and applying unique appreciation factors for each attribute which optimizes LTV and lendable equity calculations.
Data Warehouse, will demonstrate the new Virtual Prospect Database at the MBA's 93rd Annual Convention in Chicago October 22nd - 25th.
About Data Warehouse Corporation
Founded in 1997 and headquartered in Boca Raton, Florida, Data Warehouse has grown into the nation's leading direct marketing company serving the mortgage and financial services industries. Data Warehouse licenses and aggregates public record and credit data on 72 million homeowners in the United States, selling targeted prospect lists and analytical services to a diverse group of mortgage brokers, bankers and servicers nationwide. Data Warehouse has worked with over 10,000 mortgage lenders and today has active relationships with approximately 1,000 clients. The Company works with more than half of the top 30 subprime lenders in the U.S. and with one third of the nation's top 30 prime lenders. Additional information about Data Warehouse can be found at http://www.dwcsolutions.com.
Based in Fort Lee, New Jersey, TRANZACT is the leader in providing technology-driven marketing solutions to the financial services, insurance and telecom sectors. TRANZACT leverages and integrates sophisticated digital, data and direct marketing solutions to deliver qualified leads, fully provisioned sales, and robust customer management systems to brands seeking to acquire and manage large numbers of customers. TRANZACT is majority-owned by Halyard Capital. Additional information about TRANZACT can be found at http://www.tranzact.net.
About Halyard Capital
Halyard Capital is a New York-based private equity fund with $350 million of capital under management focused on investing in media, communications and business services companies. The Fund specializes in middle-market leveraged buyouts, growth equity and structured equity investments. Halyard invests in and works closely with exceptional management teams in companies with defensible market positions and franchise characteristics which generate strong cash flow and operate in attractive growth markets. The Fund will commit up to $30 million to individual portfolio companies with a focus on investments of between $15 million and $30 million. Halyard has the ability to complete larger transactions utilizing our network of investment partners. Additional information regarding Halyard's strategy, principals and investments can be found at http://www.halyard.com.
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