New opportunities unfold as Web collaboration is driven into the mainstream, according to Frost & Sullivan analysis
PALO ALTO, Calif., March 6, 2007 -- The increasing recognition of real time collaboration as a key enabler of business performance has lead to organizations prioritizing technology investments in real time collaboration tools, including Web conferencing, to enhance productivity and reduce costs. Driven by this, the worldwide Web conferencing markets are likely to see considerable growth in the coming years, in the process offering major growth opportunity for real time collaboration and unified communications vendors.
New analysis from Frost & Sullivan (http://www.conferencingandcollaboration.frost.com), World Web Conferencing Markets, reveals that revenues in this market totaled $725.4 million in 2005, and is likely to reach $2.90 billion in 2011.
If you are interested in a virtual brochure, which provides manufacturers, end users, and other industry participants with an overview of the latest analysis of the World Web Conferencing Markets, then send an e-mail to Tracy Henderson, Corporate Communications, at email@example.com with your full name, company name, title, telephone number, and e-mail address. Upon receipt of the above information, an overview will be sent to you by e-mail.
"A growing ground swell of demand for online collaboration continues to fuel growth in the global Web conferencing market," notes Frost & Sullivan Research Analyst Roopam Jain. "A broadening base of applications, improved user friendliness, and greater affordability are all working together to help Web conferencing establish itself as a ubiquitous tool that is part of everyday business communications."
Moreover, Web conferencing vendors are utilizing new growth opportunities to extend the reach of the technology from departmental adoption to organization wide deployments. Innovative ways to deliver Web conferencing are also on the rise. Integration of Web conferencing with the core of business intelligence and applications and its integration with instant messaging (IM), voice over Internet protocol (VoIP), video conferencing, and groupware is becoming the major focus of vendors in this market.
However, more often that not, large enterprises today use multiple Web conferencing solutions for different departments. In changing this trend, vendors are pushing for enterprise-wide solutions, but face the challenge of convincing the end users of not only the value of Web-conferencing as an enterprise-wide communications tool, but also the superiority of their solutions over other vendors' solutions that the organization may be using already. Developing such enterprise-wide adoption significantly increases not only the sales cycle, but also the cost per sale.
"An added challenge for vendors lies in developing open architectures that fully interoperate with communication tools from other vendors," says Jain. "Web conferencing vendors have to constantly analyze their product architecture practices to look for open source alternatives that can enhance their enterprise architecture goals (for example, improved functionality, cost reduction, increased flexibility, greater control, and ability to scale)."
Going forward, the weaving of Web conferencing into the framework of business applications and business intelligence will drive adoption of Web conferencing in mainstream applications. While there is always room for truly innovative products, it is this integration along with ease of use and pricing that will be key differentiators in the future. Areas with maximum growth potential include addressing new regions, verticalized solutions, and integrated applications.
World Web Conferencing Markets is part of the Conferencing and Collaboration Subscription, which also includes research services in the following markets: unified conferencing and collaboration, audio conferencing and video conferencing. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants. Interviews with the press are available.
Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective, and combines ongoing analysis of markets, technologies, econometrics, and demographics. For more information, visit http://www.frost.com.
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