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Ascential Software delivers on-demand data integration for Harley-Davidson

WESTBORO, Mass., June 22, 2004 -- Ascential Software Corporation (Nasdaq: ASCL), the enterprise data integration leader, today announced that Harley-Davidson, Inc. (NYSE: HDI), is using Ascential RTI(TM) to help power the company's enterprise data warehouse initiatives. Harley- Davidson selected Ascential Software because of the company's proven track record of success, evidenced by its installed base of more than 3,000 customers.

Ascential RTI, a key component of the Ascential Enterprise Integration Suite(TM), makes Ascential data integration services available on-demand across the enterprise, optimizing information services and fueling major operational improvements in areas ranging from finance to supply chain to customer service and labor management.

"Ascential Software's solutions are designed to help innovative companies like Harley-Davidson by using data as a strategic asset and optimizing inventory, promotions, warranty processing, and sales performance through data accuracy and availability," said Mark Register, chief marketing officer and vice president of marketing, industry solutions and global alliances at Ascential Software. "Ascential Software's Ascential RTI brings the power of the Ascential Enterprise Integration Suite to a service-oriented architecture, empowering companies to build data integration services that can be used anywhere across the enterprise, on demand, which streamlines the data integration process and can help improve reusability and reduce overall costs."

The Ascential Enterprise Integration Suite is a comprehensive data integration solution that profiles, cleanses, and transforms data from virtually any application or system regardless of data volume or latency. Ascential Software's integrated offering is designed to help companies streamline operations, improve customer support, expedite business transactions, and make better tactical and strategic decisions on the basis of the best available information. The suite provides unlimited scalability through parallel processing, complete meta data management, any-to-any data source and application connectivity, and delivers on demand data integration seamlessly within an enterprise's service-oriented architecture.

About Harley-Davidson

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. As a subsidiary of Harley-Davidson Inc., Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley- Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson/Buell dealers and customers. Harley- Davidson can be found on the web at http://www.harley-davidson.com

About Ascential Software

Ascential Software Corporation (Nasdaq: ASCL) is the leader in enterprise data integration. Customers and partners worldwide use the Ascential Enterprise Integration Suite(TM) to confidently transform data into accurate, reliable and complete business information to improve operational performance and decision-making across every critical business dimension. Our comprehensive end-to-end solutions provide on demand data integration complemented by our professional services, industry expertise, and methodologies.

Ascential Software is headquartered in Westboro, Mass., and has more than 3,000 customers and partners globally across such industries as financial services and banking, insurance, healthcare, retail, manufacturing, consumer packaged goods, telecommunications and government. For more information call 1-800-966-9875 (508-366.3888 if calling from outside the US or Canada) or visit the Ascential Software website at http://www.ascential.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release contains forward-looking statements based on current expectations or beliefs, as well as a number of assumptions about future events, and these statements are subject to important factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The forward-looking statements in this release address a variety of subjects including, for example, the functionality, characteristics, quality and performance capabilities of Ascential Software's products and technology; results achievable and benefits attainable through deployment of Ascential Software's products and provision of services; the ability of Ascential Software's products to optimize information services and fuel major operational improvements in areas ranging from finance to supply chain to customer service and labor management; the ability of Ascential Software's products to streamline the data integration process and help reduce overall costs; the ability of Ascential Software's products to help companies streamline operations, improve customer support, expedite business transactions, make tactical and strategic decisions, help reduce risks and costs, and support key business initiatives; reduction of cost of ownership; and increased return on IT investment. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: the ability of Ascential Software to expand its market share; growth rates for the enterprise data integration software market; general business conditions in the software industry, the technology sector, and in the domestic and international economies; rapid technological change in the markets served by Ascential Software; dependence on international operations; global and geopolitical instability; and difficulties that Ascential Software may experience integrating technologies, operations and personnel of completed or future acquisitions. For a detailed discussion of these and other cautionary statements, please refer to the filings made by Ascential Software with the Securities and Exchange Commission, including, without limitation, the most recent Quarterly Report on Form 10-Q. Ascential Software disclaims any intent or obligation to update any forward-looking statements made herein to reflect any change in Ascential Software's expectations with regard thereto or any change in events, conditions, or circumstances on which such statements are based. Ascential Software is not responsible for statements attributed to third parties within this release or in any materials referenced herein.

Ascential, Ascential RTI and Ascential Enterprise Integration Suite is a trademark of Ascential Software Corporation or its affiliates and may be registered in the United States or other jurisdictions. Other marks are the property of the owners of those marks.



SOURCE Ascential Software Corporation
Web Site: http://www.ascentialsoftware.com
http://www.harley-davidson.com 

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