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DSS News
by D. J. Power
June 3, 2001 -- Vol. 2, No. 12
A Bi-Weekly Publication of DSSResources.COM
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Check the Partner Program at http://dssresources.com
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Featured:
* DSS Wisdom
* Ask Dan! -- Is there a Theory of Decision Support Systems?
* What's New at DSSResources.COM
* DSS News Stories
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Each week, we have about 3000 unique visitors at DSSResources.COM.
This newsletter has more than 550 subscribers from 50 countries. Please
forward this newsletter to people interested in Decision Support
Systems.
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DSS Wisdom
According to Gordon Davis (1974), "The value of information is the value
of the change in decision behavior because of the information (less the
cost of the information). An interesting aspect of this concept is that
information has value only to those who have the background knowledge to
use it in a decision. The most qualified person generally uses
information most effectively but may need less information since
experience (frame of reference) has already reduced uncertainty when
compared with the less-experienced decision maker." (p. 180)
Davis, Gordon B., Management Information Systems: Coonceptual
Foundations, Structure, and Development. New York: McGraw-Hill, 1974.
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Ask Dan!
Is there a Theory of Decision Support Systems?
Yes and No ... This question has not been addressed extensively in the
academic Decision Support Systems literature. I can't discuss the
answer or answers to this question adequately in this column, but I'll
try to provide a starting point for a more complete paper.
Let me begin by briefly reviewing what I consider the broadest set of
ideas or propositions that come closest to the start of a theory of
decision support or decision support systems. The propositions all come
from the work of the late Herbert Simon.
>From Simon's classic Administrative Behavior (1945) ...
Simon's Proposition 1: Information stored in computers can increase
human rationality if it accessible when it is needed for the making of
decisions.
Simon's Proposition 2: Specialization of decision-making functions is
largely dependent upon the possibility of developing adequate channels
of communication to and from decision centers.
Simon's Proposition 3: Where a particular item of knowledge is needed
repeatedly in decision, the organization can anticipate this need and,
by providing the individual with this knowledge prior to decision, can
extend his area of rationality. This is particularly important when
there are time limits on decisions.
>From Simon's paper on "Applying Information Technology to Organization
Design", we can identify 3 additional propositions in a Theory of DSS.
Simon's Proposition 4: "In the post-industrial society, the central
problem is not how to organize to produce efficiently (although this
will always remain an important consideration), but how to organize to
make decisions--that is, to process information."
Simon's Proposition 5: From the information processing point of view,
division of labor means factoring the total system of decisions that
need to be made into relatively independent subsystems, each one of
which can be designed with only minimal concern for its interactions
with the others.
Simon's Proposition 6: The key to the successful design of information
systems lies in matching the technology to the limits of the attentional
resources... In general, an additional component (man or machine) for an
information-processing system will improve the system's performance only
if:
1. Its output is small in comparison with its input, so that it
conserves attention instead of making additional demands on attention;
2. It incorporates effective indexes of both passive and active kinds
(active indexes are processes that automatically select and filter
information for subsequent transmission);
3. It incorporates analytic and synthetic models that are capable not
merely of storing and retrieving information, but of solving problems,
evaluating solutions, and making decisions.
A number of other authors have discussed topics related to a theory of
DSS and perhaps in a later column I can examine ideas about when DSS are
and should be used and ideas related to the design and development of
DSS. Simon's propositions address the need for and effectiveness of
decision support systems.
Simon, Herbert A., Administrative Behavior, A study of decision-making
processes in administrative organization (3rd edition). New York: The
Free Press, 1945, 1965, 1976.
Simon, Herbert A., "Applying Information Technology to Organization
Design", Public Administration Review, Vol. 33, pp. 268-78, 1973.
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What's New at DSSResources.COM
05/25/2001 Created Partner/Reseller Information page for people
interested in promoting the DSSResources.COM Subscriber Zone.
05/22/2001 Published case example by Palisade Staff, "Procter & Gamble
Uses @RISK and PrecisionTree World-Wide", Palisade Corp., Spring 2001,
URL DSSResources.COM/cases/procterandgamble.html.
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DSS News Stories - May 19 to June 1, 2001
05/31/2001 Bill Gates demonstrates Office XP at product launch; focuses
on productivity gains.
05/30/2001 IBM names seven researchers as Fellows, its most prestigious
technical honor.
05/29/2001 Crystal Decisions announces release of Crystal Analysis
Professional.
05/29/2001 Intel Itanium chip-based computers expected to enter
production soon.
05/24/2001 Gartner says that worldwide database software market
increased 10% in 2000.
05/22/2001 Worldwide sales of Microsoft's Pocket PC reach one million
units.
05/21/2001 Webcast on making decisions with InfoImage Decision Portal 4
on Wednesday, May 23, 2001, at 1 p.m. EDT.
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