BW2240  SEP 25,2000       5:11 PACIFIC      08:11 EASTERN



( BW)(MN-NET-PERCEPTIONS)(NETP) Net Perceptions Introduces
E-commerce Analyst


    Business Editors/High-Tech Writers

    BOSTON--(BUSINESS WIRE)--Sept. 25, 2000--

    If trying to evaluate the effectiveness of your site is driving
    you crazy, schedule time with Net Perceptions E-commerce Analyst -
    Product and customer performance data from one source

    DMA net.Marketing--In the movie "Analyze This" a psychiatrist tells his mafia boss patient to vent
his anger by hitting a pillow. The boss proceeds to empty his gun clip into a sofa cushion.
    Imagine the number of business people out there who feel like doing the same thing to stacks of
marketing reports piled on their desks. Here's a better idea from Net Perceptions (Nasdaq: NETP), a
leader in precision marketing and personalization software. Have them sit down with E-commerce
Analyst - new analytic software that digs deeper into and across more pools of data and delivers
insights to questions - sometimes before anyone has even thought to ask them.
    Net Perceptions announced the new product today at the DMA net.Marketing conference in
Boston. It's built on the software company's years of experience helping leading retailers and does two
important things.
    First, it looks deeply into customer behaviors and reveals distinct segments according to what
products they buy and when; such as people who always get the latest DVDs as soon as they are
released, or those who want only infant clothes and accessories. This unique information gives
marketers an understanding of what products attract good customers. It helps them sell more and
guides them toward what they may want to do to keep their best customers coming back.
    Second, E-commerce Analyst reveals unexpected relationships between products. So a yard and
garden merchandiser might discover that buyers of aquatic gardening supplies show surprising interest
in yard furniture as well. That customer-product link allows the merchandiser do a better job managing
stock and promoting products that go together.
    "Up to now data mining has been sort of like a boxer with one hand tied behind his back," said
Mike Bradway, E-commerce Analyst product manager. "And that's left marketers or merchandisers
throwing hit-and-miss jabs. E-commerce Analyst is the first solution to give deep insight into both
customer and product relationships. It dramatically increases the ability of marketers and
merchandisers to land solid, profitable one-two punches."

    The combination helps businesses solve such nagging problems as:

 -- 
    Attracting and keeping the most profitable customers and avoiding those that are most costly 
 -- 
    Identifying what products and related products sell best so that businesses can keep the best
    customers coming back 


    About Net Perceptions

    Net Perceptions, a leader in precision marketing and personalization software, is the innovator and
preeminent supplier of software solutions that allow companies to translate knowledge into profitable
business action. Its Commerce Solutions and Knowledge Solutions products enable clients to
capitalize on business information and optimize product assortments, pricing, customer relationships
and intellectual capital. The company is based in the U.S. and has offices in six other countries. For
more information visit www.netperceptions.com or call 800-466-0711.

    Net Perceptions and Net Perceptions logo are registered trademarks of Net Perceptions, Inc. All
other trademarks are the property of their respective owners.

    This news release contains forward-looking statements that involve a number of risks and
uncertainties. Among the important factors that could cause actual results to differ materially from
those indicated by such forward-looking statements are the company's limited operating history,
delays in product development, development of the Internet market, changes in product pricing
policies, competitive pressures, and the risk factors detailed from time to time in the company's
periodic reports and registration statements filed with the Securities and Exchange Commission.

    --30--vs/cgo*

    CONTACT:  Net Perceptions
              News Media Only:
              Phil Soucheray 
              952/385-7988 cell
              952/842-5025 direct 
              800/466-0711
              psoucheray@netperceptions.com

    KEYWORD:  MINNESOTA MASSACHUSETTS
    INDUSTRY KEYWORD: ADVERTISING/MARKETING E-COMMERCE RETAIL 
SOFTWARE PRODUCT