BW2122 SEP 15,2000 6:03 PACIFIC 09:03 EASTERN ( BW)(IL-SPSS)(SPSS) SPSS and Informix Partner To Deliver Analytic Customer Relationship Management Solutions Business Editors, High-Tech Writers CHICAGO--(BUSINESS WIRE)--Sept. 15, 2000-- SPSS' CustomerCentric and Informix's Red Brick Deliver Total Solution for Analytic Customer Relationship Management Applications SPSS Inc. (Nasdaq: SPSS) and Informix Corporation (Nasdaq: IFMX), the technology leader in software infrastructure for the i.Economy, today announced a partnership that will enable customers in the telecommunications and online retail and e-commerce sectors to create more profitable customer relationships. The companies will promote a solution for business intelligence that will integrate versions of CustomerCentric, SPSS' industry-specific analytical solution for customer relationship management (CRM), with Informix's Red Brick Warehouse, a specialized database technology for data mart applications. Organizations using the combined solution can now quickly turn data into business intelligence. Both companies will market the combined solution, which will be implemented by SPSS. As part of the agreement, Informix named SPSS a "Preferred Partner," establishing the foundation for substantial joint marketing activities as part of Informix's Decision Solution for telecommunications and online retail and e-commerce initiative. Informix is partially funding the port to the Red Brick database. Revenue expectations for the combined solution are not yet available. "By providing organizations with the ability to access data and identify, acquire and retain customers, CustomerCentric enables more profitable customer interactions," said David Blyer, vice president, SPSS. "Because partnerships with leading software companies, data providers, consultants and integrators are a key part of our go-to-market strategy, this relationship with Informix will integrate our CustomerCentric product with an industry-leading database platform and help us to better serve our vertical markets worldwide." SPSS' advanced analytical technology and proven methodology for implementing solutions combined with Informix's leading database technology will enable organizations to understand what customers want and predict what they will do. CustomerCentric will seamlessly access data within a Red Brick Warehouse, quickly and efficiently turning it into the information that corporate decision-makers need to run their businesses more effectively. "Informix Red Brick Warehouse is a specialized server technology that has been optimized for analytical solutions, making this alliance a perfect fit," said Pete Fiore, senior vice president, Solutions Business Operations, Informix. "Our partnership brings together SPSS' proven technology and analytics capabilities with the power and efficiency of Informix's Red Brick platform, providing customers with efficient data analysis to enable smarter, faster decision making and the ability to predict how their businesses will perform in the future." About CustomerCentric CustomerCentric is SPSS' industry-specific analytical CRM solution. Based on proven technology and business-driven methodology, CustomerCentric uses all of an organization's data to deliver more profitable customer relationships. CustomerCentric gives organizations an end-to-end customer intelligence system for more effective and profitable decisions at every point of customer contact. Data-derived scores are delivered to operational CRM systems to drive personalized content delivery. In addition, CustomerCentric enables companies to deploy customer insight to managers and executives so that they can make informed, data-driven decisions. CustomerCentric is a customizable solution that includes a series of pre-built, industry-specific models, reports and key performance indicators. SPSS analytical CRM expertise allows users to quickly begin working with their customer data. The SPSS consulting team works closely with business managers, analysts and information technology professionals to help companies use CustomerCentric in ways that are most useful for achieving business objectives. About Informix Red Brick Warehouse Informix Red Brick Warehouse is an open, relational database designed specifically to meet the requirements for single-subject or departmental data marts. It is a scalable data mart solution intended for analytic data mart solutions, complex queries, fast-load performance, high-capacity/high-performance processing and for efficient management of small to very large databases. About Informix Informix Software is the technology leader in software infrastructure and solutions for the Internet. Informix brings a focused set of products and services that integrate e-business and business intelligence on an Internet infrastructure. The Company's highly scalable database engines, in addition to its business intelligence, content management and e-commerce solutions, enable customers to succeed in the new economy. For more information, contact the nearest sales office or visit the Web site at www.informix.com. About SPSS SPSS Inc. enables organizations to develop more profitable customer relationships by providing analytical solutions that discover what customers want and predict what they will do. The company delivers analytical solutions at the intersection of customer relationship management and business intelligence. SPSS analytical solutions integrate and analyze market, customer and operational data in key vertical markets worldwide including: telecommunications, health care, banking, finance, insurance, manufacturing, retail, consumer packaged goods, market research and the public sector. Headquartered in Chicago, SPSS has more than 40 offices, over 900 employees and 1999 revenues of $142 million. The company also has won the following awards: No. 70 on Forbes 1999 list of the "200 best small companies" and as the 22nd most profitable company on the Nasdaq exchange by Equities magazine; 1999 World Class Solution award in business intelligence and named "best decision support system for business intelligence" in the 1999 RealWare award competition; No. 14 in DM Review's 1999 Data Warehouse Top 100; placed No. 16 on the 2000 Soft-letter 100, a ranking of the top 100 personal computer software companies in the United States; and No. 115 in the 2000 Software 500, a ranking of the world's largest software vendors by Software Magazine. For more information, visit www.spss.com or call our marketing sales support department at 305-627-5700. --30--bpm/cgo* CONTACT: SPSS Inc. Susan Kalell or Nicole Junas, 800/525-4980 pr@spss.com or Informix Corporation Paul Collins, 508/366-3888 paul.collins@informix.com KEYWORD: ILLINOIS INDUSTRY KEYWORD: SOFTWARE INTERNET TELECOMMUNICATIONS