Brunswick selects Informatica eProcurement to Maximize Supply Chain Efficiency

Analysis of direct and indirect purchasing process across five divisions will help Brunswick streamline supply chain, decrease costs and achieve better ROI

REDWOOD CITY, Calif., October 3, 2001 - Informatica Corporation 
(NASDAQ: INFA), the leading provider of enterprise analytic software, 
today announced that Brunswick Corporation (NYSE: BC), a global 
manufacturer of recreational equipment such as pleasure boats, marine 
engines and fitness equipment, has chosen the Informatica eProcurement 
analytic application to help enhance the efficiency of its supply 
chain.  By synthesizing price, delivery and quality data on all 
suppliers across its five divisions, Informatica eProcurement will help 
Brunswick develop more strategic sourcing strategies and drive maximum 
value across its supply chain.
Brunswick turned to Informatica eProcurement to achieve a complete and 
timely view of direct and indirect expenditures by part, supplier, 
plant, geographic region and a variety of other dimensions.  To deliver 
this inclusive analytic view, Informatica eProcurement will draw 
information from divisional purchase-order and accounts-payable systems 
and integrate it in near real-time with inventory, quality, warranty, 
customs, freight and logistics data from a wide range of enterprise 
Brunswick sourcing professionals can then gain a total cost picture 
into all economic aspects of sourcing, including the combined effect on 
overall costs of freight and forwarding, customs and duties, warranty 
claims, part rejections due to quality defects, and other dynamic cost 
"It currently can take considerable time to get a limited snapshot of 
our total ‘spend.’  Informatica eProcurement delivers a sophisticated 
and integrated approach to procurement, offering the ability to quickly 
and accurately evaluate sourcing costs across all parts and suppliers 
on an ongoing basis," said Chris Lemnah, sourcing e-commerce leader at 
Brunswick. "Armed with accurate and timely data, we will be able to 
better understand delivery, quality and other cost drivers across all 
divisions, more effectively leverage supplier relationships and 
continuously optimize our expenditures."

"Companies are finding that strategic sourcing, supplier relationships 
and procurement processes must be coupled with sound analytics," said 
Sanjay Poonen, vice president and general manager, Informatica 
Applications. "By helping relieve Brunswick’s procurement professionals 
of the time-consuming process of gathering and synthesizing data from 
numerous diverse data sources, Informatica eProcurement can help them 
focus on higher-value business decisions involved in strategic 
Informatica eProcurement is a core application within Informatica 
Applications, the only integrated family of enterprise analytic 
applications that analyze a company’s supplier, customer, partner and 
employee relationships across the entire value chain.  Focused on 
helping companies evaluate the effectiveness of procurement and 
supplier relationships, Informatica eProcurement applies hundreds of 
business metrics to evaluate material acquisitions, requisition 
approval rates, price variances, buy/sell volumes, on-time purchase 
order deliveries, vendor ratings and more. 
Headquartered in Lake Forest, Ill., Brunswick Corporation is a $3.8 
billion marketer and manufacturer of leading consumer brands including 
Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives 
and inboard engines; Sea Ray, Bayliner, Maxum and Sealine pleasure 
boats; Baja high-performance boats; Boston Whaler and Trophy offshore 
fishing boats; Princecraft deck and pontoon boats; Life Fitness, Hammer 
Strength and ParaBody fitness equipment; Brunswick bowling centers, 
equipment and consumer products; and Brunswick billiards tables. 
About Informatica 

Informatica provides enterprise analytic software that enables decision 
makers to transform business insight into competitive advantage. 
Informatica provides the industry's only integrated set of analytic 
products, including a powerful data integration platform, a suite of 
cross value chain analytic applications, and soon the real-time 
delivery of personalized analytics via Web, wireless and voice. More 
than 1,300 customers, including 60 percent of the Fortune 100, rely on 
Informatica software to integrate, analyze and deliver critical 
information to managers, executives and other decision-makers to 
optimize business performance. The company's list of global customers 
includes 3Com, AMD, American Airlines, BMW, Borders Group, Chevron, 
Cisco, CNET, Deutsche Bank, eBay, General Electric, Hewlett-Packard, 
MetLife, Motorola, Philips, Polo Ralph Lauren, Sprint, UBS, the U.S. 
Department of Justice and the U.S. Postal Service. For more 
information, call +1-800-970-1179, or visit the Informatica Web site at
Note: Informatica is the registered trademark of Informatica 
Corporation. All other product names are trademarks or registered 
trademarks of their respective companies.

Samantha Moore
Informatica Corporation

Colleen Haikes 
TSI Communications