For Immediate Release

Edwards Theatres Scores a Box Office Hit With ProClarity 4.0

ProClarity Empowers Edwards' Management to Analyze Key Performance Indicators Driving Business Efficiency While Delivering Significant ROI

BOISE, Idaho, October 17, 2001 - Edwards Theatres, owner and operator of 53 motion picture theatres throughout Southern California, Texas and Idaho, embarked on an aggressive plan to improve information delivery and decision making capabilities throughout the organization. The company was not satisfied with the limited number and scope of 'canned' reports management was receiving. They realized the need for a scalable and powerful business intelligence solution to provide its management team with more in-depth information and the ability to view key performance indicators (KPIs) driving their business. Edwards turned to ProClarity Corporation, an award-winning provider of enterprise analytic solutions, to implement a robust, yet easy-to-use web-based business intelligence solution.

Within three days, ProClarity developed an impressive, powerful analytic application prototype that immediately helped Edwards' users access and analyze the key metrics driving their business, such as average ticket price, attendance, box office ticket sales and concession sales. With ProClarity, users are now able to easily analyze updated information including revenue and operating costs such as occupancy, utilities, repairs and maintenance. The data is refreshed nightly, so users have access to updated information each morning. Users also have the benefit of visual, graphical output, which has long been a desire of the company's senior management team. In short, Edwards has recognized a significant return on investment (ROI) on its ProClarityâ application and is committed to providing their management team and theatre managers with access to more information to further improve their decision making abilities.

"ProClarity has provided incredible 'bang for the buck' for Edwards Theatres and has turned our view of how the business runs from gray into vivid color," said Bob Coates, VP and CIO of Edwards Theatres. "In short, the decision to implement ProClarity has been one of the easiest, from a technical point of view, and effective, from a functional or business point of view, that we have ever made."

Since their initial prototype, Edwards has rolled out the application to their executive and management teams and will deliver a web-based version of ProClarity 4.0 to their more than 60 theatre managers later this fall once their Wide-Area Network (WAN) is in place.

"As a result of ProClarity's support, we have delivered a very powerful analytic solution to our users and achieved a very respectable ROI in doing so," continued Coates. "The ProClarity organization makes me feel like a valued customer and its products and people have both proven themselves outstanding."

"ProClarity provides the Edwards management team with robust visualization capabilities and the ability to analyze the key metrics they need to more effectively manage their business like never before," said Chuck Mitten, director of commercial sales at ProClarity. "We look forward to continuing our work with Edwards to roll out access to more key performance indicators and the web-based version to their theatre managers by the end of the year."

About Edwards Theatres
Edwards Theatres owns and operates 53 motion picture theatres throughout Southern California, Texas and Idaho with over 3,500 employees. The 10th largest circuit in the country, Edwards Theatres are renown for their full length screens, outstanding projection and sound systems, and stadium seating.

About ProClarity Corporation
ProClarity Corporation, formerly Knosys Inc., is an award-winning provider of analytic solutions with the intelligence to drive business success. Founded in 1995 and headquartered in Boise, Idaho, ProClarity develops tailored analytic solutions that drive success by enabling enterprise organizations to derive the maximum business advantage from their valuable data capital. ProClarity is a Microsoft Data Warehousing Alliance 2000 platinum partner. ProClarity analytics help such leading enterprise companies such as AT&T, Compaq, CompUSA, Ericsson, GE Capital, HP, Nabisco, Nordstrom, Pfizer and AOL Time Warner measure, predict and optimize business performance by facilitating more collaborative work processes and ensuring decision makers make more accurate decisions. Platform OEM customers include Changepoint, Epicor, FRx Software, Microsoft Great Plains Business Solutions, Infinium, Manhattan Associates and WebTrends. For more information visit the web site at

ProClarity Public Relations: Angie O'Hara
(208) 344-1630 x133


ProClarity is a registered trademark, and the ProClarity logo is a trademark, of ProClarity Corporation. Other marks referenced herein are the service marks, trademarks, or registered trademarks of their respective manufacturers.