Stratify Launches Flagship Product Platform
Stratify Discovery System Allows Enterprises To Transform
Massive Amounts Of Unstructured Data Into Strategic Advantage
MOUNTAIN VIEW, Calif. – October 30, 2001 – Stratify,
Inc. (formerly PurpleYogi, Inc.), the emerging leader in unstructured
data management, announced today the launch of its flagship family
of enterprise software solutions—the Stratify Discovery System™
and the Stratify Classification Server™. An end-to-end enterprise
software solution, the Stratify platform allows companies to leverage
and manage their vast amount of corporate information more intelligently.
The Stratify software platform transforms unstructured corporate
data—both internal and external—into relevant and immediately
accessible information by automatically organizing millions of
documents and displaying them in an easy-to-navigate hierarchy.
The Stratify software platform automates the process of organizing,
classifying and presenting unstructured text-based information,
and can be easily embedded into existing corporate applications,
such as enterprise search engines, corporate portals, news aggregation
services, customer relationship management (CRM) solutions, sales
force automation (SFA) software, and content and document management
systems.
Madan Sheina, principal analyst for business intelligence technologies
at ComputerWire, states, “There are several key aspects about
Stratify's technology that make it significantly better than a
lot of companies out there attempting to build similar solutions.
The company's software takes automated classification to a higher
plateau by efficiently organizing unstructured information into
a consistently structured enterprise hierarchy so it can be accessed,
managed, retrieved and reused in an easy manner. In a nutshell,
Stratify does for unstructured data what Oracle does for structured
data,” said Sheina.
The Stratify Discovery System
The Stratify Discovery System software automatically organizes,
classifies, and presents document-based information. It collects
this business-critical information from a variety of sources,
automatically organizes it into a hierarchy of topics tailored
to the needs of a particular enterprise, and presents it to users
within an easy-to-navigate interface.
The Stratify Discovery System can either import an existing topic
hierarchy or use patented clustering techniques to organize documents
into a new, customized hierarchy. Once a hierarchy is in place,
it collects texts within documents of common formats (HTML, MS
Word, MS PowerPoint, Adobe Acrobat, and plain text) from designated
sources, including corporate repositories, intranets, and external
Web sites, and classifies these documents into the hierarchy using
a combination of statistical, keyword and rule-based classification
technologies. Using the resulting classifications, the Discovery
System delivers relevant documents to users by matching them to
the documents they read or write and to personalized profiles
based on their habits. By doing so, the Discovery System gives
them easy access to the information they need to make important
business decisions.
The Stratify Classification Server
The Stratify Classification Server allows software application
developers or service providers to build products that automatically
organize and classify unstructured, text-based information. Its
leading-edge classification technology integrates easily within
a range of applications, expanding their functionality, saving
development time, and getting new products to market faster.
This flexible, modular classification engine uses the same core
technology as the Stratify Discovery System to enhance the performance
of applications such as search engines, document and content management
systems, corporate portals, and CRM and ERP applications, as well
as news syndication services.
WHAT'S DIFFERENT ABOUT THE STRATIFY APPROACH?
Sheina lists Stratify's five key differentiators as follows:
- Integration of multiple classification techniques –
Any given solution that relies on a single classification technique
will fail to classify all documents with consistent accuracy
as every technique has its own strengths and weaknesses. Statistical
classification techniques, for example, excel at detecting the
general subject matter ('Unix operating systems') of documents,
while rule-based technology is better at discriminating between
concepts at finer levels of detail ('Sun Solaris'). Stratify
automatically draws the best principles from each approach based
on the content being processed, delivering a classification
system that combines multiple techniques in order to transcend
the limitations of any single technique. The Stratify Discovery
System employs keywords and statistical and rule-based classifiers,
as well as other proprietary techniques. By classifying a document
in multiple ways and then comparing the results, these systems
can achieve greater relevancy, accuracy and consistency.
- Flexibility and transparency of core functionality
– Stratify offers an intuitive product that is easy to
use and configure. The Stratify Discovery System differs from
other black box technologies because technicians can modify
queries to suit specific applications. The Stratify Discovery
System is designed to allow customers to modify its operation,
directing how concepts are generated, how concepts are organized
or related and how these relationships should change over time.
Such flexibility and transparency are especially important for
partner development, making it easy for them to know what is
going on inside the product and tweak the functionality to satisfy
customers that require customized offerings.
- Personalization – Stratify supports customized
profiles for each user. This means that the system behaves very
differently for each user depending on his or her implicit and
explicit preferences.
- Automatic hierarchy creation and maintenance –
A fourth benefit comes from the system tools that automatically
create and allow maintenance of the information hierarchy, or
in database terms, the schema or organization of tables and
columns. Stratify can automatically create a custom hierarchy
or modify its off-the-shelf reference hierarchy to get customers
up and running sooner.
- A 'platform' approach that enhances existing enterprise
systems – The Stratify Classification Server allows
the easy integration of unstructured information into existing
systems. The Stratify Classification Server output in XML provides
a flexible means for data exchange with a number of key enterprise
applications and services including: document management systems,
enterprise portals, content management systems, search engines,
lead generation tools, customer relationship management (CRM)
and enterprise resource planning (ERP) applications. Providing
a consistent infrastructure to better organize and display unstructured
content breathes additional value into these systems and improves
their overall return on investment (ROI). Stratify's component-based
architecture easily lends itself to third-party integration
and development.
Availability and Pricing
The Stratify Discovery System and the Stratify Classification
Server are available now. Pricing starts at $50,000.
Stratify, Inc. (Formerly PurpleYogi) – Discover More™
Stratify is the emerging leader in unstructured data management
software. The Stratify Discovery System is a complete enterprise
software platform that helps companies harness today's vast amount
of corporate information by automating the process of organizing,
classifying and presenting the business-critical, unstructured
information that is usually found in documents, presentations
and Web pages. By structuring previously difficult-to-organize
information, Stratify software technology increases the value
of existing corporate applications such as enterprise search engines,
corporate portals, news aggregation services, customer relationship
management (CRM) solutions, sales force automation software (SFA),
and content and document management systems.
Founded in September 1999, Stratify is a privately held company
that has received funding from SOFTBANK Venture Capital, Intel
Capital, Hambrecht & Quist (AP) and Skyblaze Ventures LLC.
The Stratify management team is comprised of senior executives
from industry leading corporations, including Intel, i2 Technologies,
Netscape and Oracle. Named as one of The Red Herring 100 for 2001,
Stratify is headquartered in Mountain View, Calif. For more information
about Stratify, please visit www.stratify.com.
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Contact:
Carolynn Sherby
Stratify, Inc.
(650) 934-8536
csherby@stratify.com
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