Databeacon Unveils the Future of Interactive Data Publishing with Databeacon 5.3 Information Providers Choose Databeacon to Power Data Publishing, Analysis, and Reporting Online SAN DIEGO, April 16, 2002 – SIIA 2002 Annual Conference—Databeacon today announced Databeacon 5.3, a new release of its award-winning data publishing, analysis and reporting software. The new software addresses the specific data publishing needs of organizations such as Nielsen//NetRatings, whose core business involves providing interactive data on the Internet or via extranets. Using Databeacon 5.3, information providers are able to present data to customers in a compelling, interactive and easily understood format. "Our customers and key prospects now have the ability to ask more questions of their data to garner more valuable insights," says Andy Coutts, Databeacon's President and CEO. "Databeacon 5.3 is focused on those needs, offering more data selection and display options, and a faster network-centric deployment architecture that allows hundreds or thousands of people to experience interactive data with no need for training, manuals or software installations" For example, subscribers to Nielsen//NetRatings' Global WebWatch, the premier Internet audience measurement product, can perform global, regional and cross-country analysis on key Internet measures. Equipped with Databeacon's Insight viewer, Global WebWatch subscribers need only a browser and connection to the Internet to answer questions such as "Does it makes sense to expand my online offerings to other countries, and if so, which ones?" and "How does my audience profile and that of my competitors differ from market to market"? In addition to Nielsen//NetRatings, other Databeacon customers include healthcare, government and financial organizations such as Pfizer, City of Portland and UBS Warburg. Specific features of Databeacon 5.3 release include the interactive ability to view data values as a percentage of the row total, a percentage of the column total, or as a percentage of the grand total. "You very quickly see how an individual result relates to overall performance," says Coutts. "If you have $10,000 in foreign equity funds, you can easily see that this represents 12% of your total foreign investments, 8% of your equity investments, and 6% of your overall portfolio." The release offers a new Performance Index view of data. All values are related to the overall result, and then expressed as an index where the norm is 1, over-performance is greater than 1, and under-performance less than 1. For example, if 50% of overall sales are from Region 2 but only 20% of the sales of Product A are from that region, then the performance index of 0.4 (20%/50%) clearly illustrates this anomaly. "This is a powerful display format for market researchers and sales executives," adds Coutts. "You immediately see what's winning and what's lagging." Databeacon 5.3 also introduces new calculations based on the distinct count of a category item. If a health research professional wants to know how many physicians prescribed either brand A or brand B of a particular drug over a period of time, Databeacon will calculate the union of distinct counts for each brand and return the derived value(s) as a new row in the table chart. Similarly, an intersection of distinct counts would show the number of physicians that prescribed both brands. These powerful calculations are often used when publishing survey data and incidence reports, showing values that would otherwise remain hidden. "We have made a significant improvement to Databeacon's deployment architecture," says Coutts. "In release 5.3, data publishers can now choose to make the Databeacon Insight viewer persistent on any user's PC using Microsoft's Internet Explorer. This means that after the first and only one-click download of our software, response times will be far faster when accessing data from the Web site." Coutts also says Databeacon 5.3 addresses the needs of customers who publish data in specific portal environments: "I am pleased to say that all of these features are also supported in the recently released Databeacon PageEnhancer API. Our customers now have unmatched control and capabilities in how they get insight out." Pricing for Databeacon 5.3 starts at $10,000 for a 10-named-user, one-developer starter system, $60,000 for a single-processor unlimited user license and $90,000 for a two-processor unlimited user license. Databeacon PageEnhancer API costs an additional $10,000 for named-user Databeacon 5.3 licensees, and $15,000 with an unlimited user license. About Databeacon, Inc. Founded in 1995, Databeacon Inc. is the award-winning developer of Databeacon, the Data Publishing, Analysis and Reporting software designed for organizations whose core business involves providing data over the Internet to large communities of information consumers. Organizations around the world are using the design, publish and dissemination features of Databeacon to increase audience reach, enable better decisions, build strong relationships and enhance competitiveness. To see Databeacon in action, please visit www.databeacon.com or www.storydata.com. For more information, please contact: Andy Coutts, President & CEO Databeacon Inc. (613) 729-4480 ext. 289 acoutts@databeacon.com Carrie Parent High Road Communications 416-368-8348 ext. 264 cparent@highroad.com