Experian Debuts New Hosted Database-Marketing Service for Retailers and Catalogers

Totalvue Express Provides Mid-Size Companies With a Rapid and Affordable Upgrade to Marketing Capabilities

COSTA MESA, Calif., June 2, 2003 -- Experian, the leading provider of global information solutions, today announced a new rapidly deployable database-marketing platform for mid-sized catalogers and retailers called Totalvue Express. This multi-channel integrated service provides a comprehensive view of customers whether through the catalog, on the Web or in the store.

Totalvue Express provides an affordable and sophisticated database that helps multi-channel merchants understand their customers and deliver meaningful communications for measurable marketing gains. The leading-edge database design synchronizes data from disparate databases, order entry and analytical systems to form a single customer-centric platform.

The Totalvue Express service includes marketing automation and campaign management tools, industry-specific business intelligence and reporting capabilities, multi-channel integration and Experian's proprietary Truvue(TM) Customer Data Integration (CDI) technology. Totalvue Express customers can also tap a dedicated team of business consultants focused on the catalog and retail markets as part of their ongoing support.

"Multi-channel catalog and retail merchants need to accurately identify and link customers and their purchase behavior across all channels with significantly reduced cycle time," said Deborah Zuccarini, president of Experian Marketing Services. "With Totalvue Express, Experian is bringing sophisticated database marketing options and capabilities to the mid-sized merchant, including both online and offline activities."

The Totalvue Express service links multiple channels using Truvue, Experian's advanced data integration process. Call center, retail and Web information are integrated to keep brand messages consistent and customers connected. Mid-sized companies can now rapidly analyze and act upon customer information to increase response rates, reduce attrition and foster loyalty.

Totalvue Express has the ability to scale, as a company's business grows without costly investments in new technology. In addition, customers can integrate other Experian services into the solution such as data enhancement, prospect list processing, email distribution and tracking, modeling, advanced analytics, contact strategy and lettershop fulfillment.

For more than 25 years, Experian has served clients in the catalog and retail markets and currently hosts over 150 customer and prospect databases. Experian also manages one of the largest cooperative databases comprised of more than 700 top catalog merchants and 82 million mail-order buyers.

About Experian

Experian(R) provides strategic support to organizations around the world. It helps its clients target, acquire, manage and develop profitable customer relationships. It does this by combining its advanced decision support and outsourcing services with information on consumers, businesses, motor vehicles and property. Experian works with more than 40,000 clients across diverse industries, including retail and catalog, financial services, telecommunications, health care, insurance, automotive, manufacturing, leisure, utilities, property, e-commerce and government. Millions of consumers also rely on Experian's consumer credit services to meet their financial management needs. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Costa Mesa, Calif. Its 13,000 people support clients in more than 60 countries. Annual sales exceed $1.5 billion.

For more information, visit the company's Web site at http://www.experian.com .

For further information, please contact: John Severance of Ketchum, Inc., +1-312-228-6924, john.severance@ketchum.com, for Experian.

SOURCE Experian
Web Site: http://www.experian.com