Pinpoint Incorporated Awarded Patent for Location-Aware Personalization And Delivery of Electronic Content By the United States Patent and Trademark Office

FORT WORTH, Texas, June 2, 2003 -- Pinpoint Incorporated was awarded its twelfth US patent for a location-enhanced information delivery system. The patent relates to areas known as implicit or passive personalization, user and object profiling and customized predictive content delivery. Patent No. 6,571,279 issued May 27 by the U.S. Patent and Trademark Office covers a system by which personalized recommendations are made to a user at their location as determined by a location-information system such as GPS.

Pinpoint's technology enables the creation of an interest-profile based on the history of content accessed for each user. A user's interest-profiles are compared to the profiles of available content and a customized selection of content items is generated which is likely to be of interest to an individual user. The content items may be delivered to a terminal device such as a cellular telephone, a public billboard display or other fixed or mobile devices. The technology has broad applications in targeted content delivery for personalized electronic news, advertising, product recommendations, and other M-commerce applications.

Frederick Herz, Dr. Lyle Ungar, Dr. Jonathan Smith, Dr. Jason Eisner, and others developed the Pinpoint technology. They also serve on Pinpoint's technical advisory board. The technology includes more than 40 issued and pending patents worldwide, including US Patent numbers 5,758,257; 5,754,939; 5,835,087; and 5,754,938.

Pinpoint's development effort predates hundreds of other patents and software solutions in the field of personalization and content delivery. Pinpoint patents are cited as prior art by many companies, including: AltaVista, Amazon.com, America Online Inc., Ask Jeeves, AT&T, Bell Atlantic, British Telecom, Canon, CBS Corporation, Cisco, Digital Equipment, Ericsson, Expanse Networks, Fujitsu, Hewlett-Packard, Hitachi, International Business Machines, Intel Corporation, Lucent, Matsushita Electric, Miramar Corporation, MCI WorldCom, Micron, Microsoft Corporation, Mitsubishi, Motorola, NCR, NEC, Netscape Communications, Nokia, Nortel, Northern Light, NTT, Openwave Systems, Oracle, Phillips, Qwest, Raytheon, Sabre, Sharp, Siebel Systems, Siemens, Sony, SRI International, Star Sight, Sun Microsystems, Telcordia, Toshiba, Unisys, The University of Kansas, The University of Minnesota, Verizon, Walker Digital, Walt Disney Corporation, WebTV networks, Xerox, and Yahoo.

According to Frederick Herz, one of the inventors of the Pinpoint technology, "A new paradigm has just been unveiled with wireless personalization. Its' impact upon the fields of predictive content delivery and the emerging wireless Internet and M-commerce will greatly enhance the convenience for mobile end-users and help with wireless bandwidth conservation. Pinpoint has built powerful security features with the technology in order to offer users assurance of complete privacy for all sensitive data such as user profiles and location-specific information."

About Pinpoint Incorporated

Pinpoint Incorporated is a privately held company based in Fort Worth, Texas that owns patented and patent pending technology solutions related to profiling and targeting, customer relationship management, personalization, data mining, user data privacy, data pre-fetching, location aware wireless devices and other solutions relevant to predictive electronic content delivery.

Pinpoint is dedicated to securing royalties from those who benefit from using its ground -- breaking inventions.

We encourage software developers to implement predictive personalization in a wide variety of applications and encourage further innovation. We welcome the opportunity to support developers as they help us continue to spread these important technologies.

For more information, contact Pinpoint Incorporated at 817.338.0004 or info@pinpointincorporated.com

All registered and unregistered trademarks in this document are the sole property of their respective owners.

SOURCE Pinpoint Incorporated