Century 21 Co-founder Launches Expert Systems, Doing for Creativity What He Did for Real Estate. New IdeaFisher Expert Systems™ Products ask Thousands of Probing Questions, Provides Insightful Answers

New software solution for Students, Startups, Consultants and CEO's asks thousands of deeply probing expert questions, then provides creative answer support in the form of a patented 65,000 word and phrase association engine, creating millions of outcomes with very little input. Software solution helps solve big challenges quickly and inexpensively...

Newport Beach, California, November 29, 2003 -- Marsh Fisher, co-founder of Century 21 Real Estate and founder of IdeaFisher Systems, today launches the IdeaFisher Expert Systems Software and Templates. The series of new products are specifically designed to support the needs of Startups, CEO's Consultants, Writers and MBA's by applying 15 separate and extremely focused question and answer software modules with a combined 8,000 questions, to a 65,000 word and phrase reference system. The program has proven to reach into individual's long and short-term memory, helping solve problems faster and more naturally, with many more viable outcomes.

"In the 39 years I've been developing these software solutions, we've invested well over 250 man-years in developing the types of questions that truly tap into memories and open the mind to clearer thinking. With expert input from rocket scientists to writers and business leaders, we feel we've truly made significant progress in the areas of creativity as it applies to business and future business leaders…" Says Marsh Fisher, CEO of IdeaFisher Systems, Inc., makers of IdeaFisher Expert Systems™, "This technology and very straightforward approach is proving exceptionally valuable to the new breed of businesspeople who are expected to have a working knowledge of many different disciplines, and hit the ground running".

IdeaFisher's Expert Systems Programs work by querying the businessperson with hundreds of questions regarding various topics of business, life and related issues (the complete program has 15 modules, from Advertising to General Problem Solving, each with sets of 300 to 1000+ specific queries). By establishing an intelligent framework of questions surrounding the issues, Consultants, CEO's, MBA's and the like are able to drill-down into the issues faster, and spend more time on solutions and the real process of learning.

"The other half of the Expert Systems program is where you develop the answers" says Mark Effinger, currently heading up the company's operations, product development and marketing. "The more than 65,000 words in the Associative Word and Phrase engine truly probe deep into the mind to resolve issues, and develop extremely creative responses. 3M, Xerox, General Motors, Chiat/Day, AlloyRed, Apple Computer and IBM all use our program to drive through their creative challenges. Every Ivy League university has purchased the product as well,and we've received truly enlightening reports of CEO's and Graduate Students learning the process of creativity better and faster than ever before. If it works for them, then it surely can help others in need of creative solutions to accelerate and better understand the process of thinking, of creating and of problem solving."

The product also contains a number of templates for helping to shorten the development of certain cycles in product development. Developed in concert with ExitPath™, an established southern California business and coaching consultancy, the complete packages run from $199 to $549.

IdeaFisher Expert Systems™ programs are available directly from the website, http://www.ideafisher.com, and through various catalogs and retailers. The company can be reached at 949.903-1987, or email me@ideafisher.com.

IdeaFisher Systems, Inc is a developer and marketer of creativity, brainstorming and problem solving software solutions and technologies. Founded by Marsh Fisher in 1978, the company has sold over 350,000 copies of their software to nearly every educational institution in the US, the majority of the Fortune 5,000 and over 100,000 professional authors. Since the release of IdeaFisher 1.0, the company has garnered 21 Best of Class awards from Computerworld, Macworld, Writer's Journal and over a dozen other leading publications.

ExitPath Corporation is a Southern California consultancy and product developer focused on accelerating the growth of early-stage companies through increased revenue generation and reducing time-to-market of products and services. The company operates primarily within the TechCoast region (Santa Barbara to San Diego), with additional offices in Portland, Oregon. The company can be reached online at www.exitpath.com.

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CONTACT INFORMATION  
Mark Effinger
EXITPATH CORPORATION
http://www.ideafisher.com/
949-903-1987