Bloomingdale's To Use ProfitLogic's Markdown Optimization Solution to Manage Pricing of Fashion and Seasonal Merchandise

BOSTON, MA, Nov. 3, 2003 -- ProfitLogic, whose suite of Retail Merchandise Optimization solutions helps retailers make more profitable merchandising decisions, today announced that Bloomingdale's, a major U.S. retailer, will use Merchandise Optimization to assist in managing fashion and seasonal merchandise. Like The Gap, Old Navy, The Home Depot, JCPenney, Meijer Stores, Casual Male, and Northern Group Retail, who have rolled out Merchandise Optimization solutions across their entire store base, Bloomingdale's, the Manhattan-based division of Federated Department Stores, will be rolling out the solution across its enterprise and using it to make more profitable markdown decisions in several merchandise areas by the fall of 2003.

"We saw that Markdown Optimization could be an important driver of sales and gross margin," said Bruce Berman, CFO of Bloomingdale's. "We selected ProfitLogic's solution for three significant reasons. First, we believe that with ProfitLogic we'll be able to create financial improvements. Second, we'll be able to get a return on our investment within a short period of time. The third reason was the team's experience. ProfitLogic has a proven record of successfully implementing enterprise-wide applications."

"Bloomingdale's has always been a fashion-forward retailer and has excelled at the art of appealing to its loyal customer base with great merchandise," said Scott Friend, vice chairman and president of ProfitLogic. "Now, with the help of Merchandise Optimization, Bloomingdale's is giving its merchants the power of science to support those merchandising decisions so that they can better meet their customers needs while delivering the best possible financial return on their investments."

About Bloomingdale's

Bloomingdale's, a division of Federated Department Stores, was founded in 1872 and operates 27 stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Florida, Nevada and California. 2001 annual sales were $1.7 billion. For website access log onto http://www.bloomingdales.com.

About ProfitLogic

ProfitLogic's industry-leading suite of Merchandise Optimization solutions helps retailers make more profitable merchandising decisions. The suite, based on the company's 20 years of experience providing analytical solutions for critical merchandising issues, is focused around four central merchandising processes: assortment planning, allocating, pricing and promoting. ProfitLogic has delivered fast, flexible solutions with significant financial benefit to industry leading retailers such as The Gap, Old Navy, The Home Depot, Marshall Field's, JCPenney, Meijer Stores, Casual Male and Northern Group Retail. For more information about Cambridge, Mass.- based ProfitLogic, call 617-218-1900 or visit http://www.profitlogic.com.

    Contact:
     Jakki Glivicky
     ProfitLogic
     617-374-5959
     jglivicky@profitlogic.com            

SOURCE ProfitLogic
Web Site: http://www.profitlogic.com