Databeacon Covers Global I.T. Mid-market with Six New VAR Partners

Canadian Web reporting and data analysis company expands global footprint

OTTAWA, ON, May 20, 2004 - Databeacon Inc., a developer of Web reporting and data analysis software, today announced six new Value Added Reseller (VAR) partners in Japan, France, United States, Bahrain and India, expanding the company's global presence in the lucrative I.T. mid-market.

"Mid-market organizations have 100-to-1000 employees, 1-to-4 I.T. staff, annual I.T. budgets under $1 million and typically expect solutions to be delivered in less than 30 days to meet the demands of their business," said Andy Coutts, President and CEO of Databeacon.

"Databeacon's Web reporting and data analysis tools are an ideal fit for our mid-market customers who are struggling to connect better decision-making to their financial data," said Daniel K. Mannisto, Chief Technology Officer of Applied Analytix LLC, a new Databeacon VAR partner. "These customers want flexibility, speed, and fast implementations for an overall low total cost of ownership."

Based in Belmont, CA, Applied Analytix specializes in budgeting, forecasting and analysis solutions that help customers develop, simplify, and automate business planning processes to significantly improve productivity gains.

In addition to Applied Analytix, Databeacon has announced five additional new VAR partners:

Wescom Inc., Osaka, Japan microcomputer system controls and systems integration

DataSolution, Paris, France reporting and analytics

The Traver Group, Inc., Chicago, USA consulting and technology services

Infodata Information Technology LLC., State of Bahrain Internet solutions and technology

Cyberindigo Net Private Ltd., Mumbai, India CRM and e-business solutions

"It's great to be associated with these new partners," said Coutts. "While large enterprise vendors have done a great job offering highly sophisticated and expensive solutions, we believe the mid-market enterprise represents 80% of the addressable opportunity. The way to capture that opportunity is by offering appropriately scaled functionality and pricing, but most importantly, by delivering Databeacon with locally-based, vertically aligned I.T. solution partners around the world. We are a partner-first company and will continue to aggressively expand our VAR channel."

The six new partners announced today join Databeacon's existing VAR roster, including:

Help-Line, Paris, France Engineering and consulting services for customer contact centers and CRM software integration

ReGenerating Solutions Inc., Fairfield, CT Financial information collection and data management systems

Matraxis Ltd., London, UK Web reporting and data analysis

Ingenio Soluciones Informáticas Ltd., Bogotá, Colombia Information systems development and consulting in ERP, CRM, OLAP, BSC solutions

Subject Wills & Company, Chicago, IL E-business security and infrastructure solutions

About Applied Analytix

Headquartered in Belmont, CA., Applied Analytix is a professional services firm specializing in budgeting, forecasting and analysis solutions--creating solutions that put key information at the users fingertips, allowing more time to analyze business profit potential.

Applied Analytix are experts in developing, simplifying and automating business planning processes. Their solutions use premier technology products well suited for budgeting, financial reporting, management reporting, planning, forecasting and profitability analysis.

For more information on Applied Analytix, visit: www.applied-analytix.com

About Databeacon Inc.

Founded in 1995, Databeacon Inc. is the award-winning developer of Databeacon, the Web Reporting and Data Analysis software designed for mid-market organizations (stand-alone companies or enterprise departments with 100-1000 employees) seeking accelerated project deployments with rapid ROI, self-serve applications for every class of user, and the ability to leverage existing I.T. infrastructure.

With more than 800 customers worldwide, Databeacon's corporate headquarters are in Ottawa, Canada. The company has more than 100 reseller and OEM/ISV partners located in 27 countries around the world trained to both advise on and implement Web Reporting and Data Analysis projects.

For more information, contact:

Mark Budgell
High Road Communications
416-368-8348 ext. 241
mbudgell@highroad.com

Daniel K. Mannisto
Chief Technology Officer
Applied Analytix LLC
650-593-9730
dan@applied-analytix.com

Nathan Rudyk
Vice President, Marketing
Databeacon Inc.
1-888-921-8360, ext. 304
nrudyk@databeacon.com