NEW YORK, Feb. 28, 2006 -- Strategic Research Institute's Database Marketing: Growth and Retention conference, scheduled for March 23-24, in Seattle, WA will be a mix of insightful session on the utility of database marketing methods and networking opportunities to meet business peers.

Intercontinental Hotels Group and Amazon.com increase customer loyalty, customer service and related areas like pricing and promotions through powerful analytics and predictive modeling. Zubin Dowalty, Vice President, Decision Sciences at Intercontinental Hotels Group and Dr. Roger Longbothem, Senior Statistician at Amazon.com will be among the speaking faculty at a premier event for data-oriented professionals who are interested in utilizing their existing customer data to increase profits, improve customer responsiveness, and reduce costs through efficiency.

Emphasizing quality and results-oriented sessions, the Strategic Research Institute's Database Marketing: Growth and Retention Conference will provide attendees with a wealth of ideas on using customer insight to drive business results. Delegates will also have ample time to network with industry experts and ask tailored questions at the end of each session/ panel.

Session and speaker highlights include:

-- Personalizing the Customer Database to Increase Relationship and Response by Zubin Dowalty, Vice President, Decision Sciences, Continental Hotels Group

-- Determining Customer Lifetime Value and Using It to Guide Your Marketing Strategy by the renowned and respected Arthur Middleton Hughes, VP / Architect Solutions, Knowledgebase Marketing.

-- Centralizing for Efficiency moderated by the conference chairman, Mark Kovscek, Senior Principal, Professional Services, The Allant Group.

-- Cross-Sell: The Toughest Challenge, The Biggest Reward by Dr. Mark Klein, CEO & Manager, Loyalty Builders LLC.

-- Managing a Balanced Segmentation Portfolio by Kelly Ronayne, Director, Member Data and Strategic Services, AARP and Cris Gardner, VP, Research, AARP Services.

    For additional information about this event:

     Go Online: http://www.srinstitute.com/CF329
     Call: 800-599-4950 / 212-967-0095
     Fax: 212-967-8021
     E-mail: info@srinstitute.com

     Or

     Contact:
     Karin Wessely-Bechor
     Conference Director:
     Phone: 212-967-0095 ext. 224
     E-mail: Kbechor@srinstitute.com

    *Please mention priority code DPR001450 when registering.