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Sybase named best enterprise data management vendor by financial services community

Waters Magazine’s Readers Choose Sybase Over IBM and Sungard for Best Enterprise Data Management

DUBLIN, Calif., June 26, 2008 -- Sybase, Inc. (NYSE:SY), the largest enterprise software and services company exclusively focused on managing and mobilizing information, today announced that the readers of Waters magazine voted the company “Best Enterprise Data Management Vendor.” Sybase received 33 percent of the readers’ votes, beating out IBM and SunGard to win the category. The recognition of Sybase was part of the 2008 Waters Rankings, an industry-respected award where the winners are chosen by the qualified readers of Waters magazine, a financial IT publication with a circulation of over 10,000.

To address enterprise data management (EDM) challenges such as data mining, predictive modeling, reporting and business intelligence, Sybase’s analytics server, Sybase® IQ, works with a multitude of operating systems, hardware platforms, and analytics applications. As the leading column-oriented database, Sybase IQ delivers answers up to 100 times faster than traditional RDBMS systems, and is an enterprise data manager's best friend.

In addition, to enable real-time decision support in securities trading, Sybase introduced Sybase RAP – The Trading Edition™ in May 2008. Sybase RAP integrates high capacity vector data stores, in-memory transaction processing and complex event processing engines to deliver a robust real-time market data analytics platform to the sell-side and buy-side institutions in the capital markets industry.

“The readers of Waters magazine have embraced Sybase’s brand and reputation for delivering best-in-class enterprise data management solutions,” said Phil Albinus, Special Projects Editor at Waters. “By placing first within the Best Enterprise Data Management Vendor category, the readers of Waters have acknowledged Sybase’s market leadership. This is especially notable given how reticent financial services firms are when it comes to talking about the products running their businesses.”

Waters covers the practical implementation of technology in the securities industry and is relied on by financial technology professionals worldwide for focused, in-depth coverage of financial market data and technology. Each year, the readers of Waters are invited to choose the best financial IT services and solutions that help CIOs and CTOs get their job done. This year, more than 600 voters filled out the Waters Rankings ballots. The qualified Waters Rankings voters work in today’s leading investment firms, hedge funds and exchanges. Technology vendors and media relations firms were not allowed to vote.

“We are honored that the readers of Waters magazine have selected Sybase as the best enterprise data management vendor,” said Eric Johnson, senior vice president and general manager of financial services, Sybase. “We’ve been working closely with the world’s leading financial institutions and hold regular forums and customer advisory boards to maintain an open dialogue to address Wall Street’s pain points. It is gratifying to know our customers have acknowledged our commitment to their success by granting us this award.”

The winners of the 2008 Waters Rankings will be announced in the July 2008 edition of Waters and on the Waters web site: www.watersonline.com. Waters celebrated with the winners at an exclusive cocktail party and awards ceremony at Metrazur in New York’s Grand Central Terminal last night.

For more information on Sybase’s Financial Services Industry solutions, please visit: http://www.sybase.com/products/industrysolutions/financialservices.

About Waters

Each month, Waters reports and analyzes the business reasons for and practical implementation of financial technology in the capital markets and securities industry. Since its launch in 1993, securities industry professionals worldwide have relied on the magazine for its focused, in-depth coverage surrounding the confluence of business and technology in market data, trading and risk technology and infrastructure as well as the human issues of talent management, staff retention and compensation within the financial services community. With more than 10,100 subscribers around the world*, Waters' readers enjoy the insights of CIOs and CTOs from the global markets. The magazine also releases the electronic newsletter Waters News each Tuesday to more than 14,000 industry professionals and it sponsors conferences in New York, London, and Singapore. Waters also hosts briefings, and training courses in many of the world's financial centers. For more information, visit www.watersonline.com.

About Sybase, Inc.

Sybase is the largest enterprise software and services company exclusively focused on managing and mobilizing information. With our global solutions, enterprises can extend their information securely and make it useful for people anywhere using any device. The world's most critical data in commerce, communications, finance, and government runs on Sybase. For more information, visit http://www.sybase.com.

Join us August 4-8 at Mandalay Bay Resort and Casino in Las Vegas for TechWave 2008, Sybase’s annual user conference. For more information, visit http://www.sybase.com/techwave.

Sybase and RAP – The Trading Edition are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.



Contacts 
Sybase, Inc.
Samantha Finnegan, 925-236-4033

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