from DSSResources.com

Choice Hotels uses IBM Software and Business Objects to drive business intelligence deployment

One of the World's largest lodging franchisors chooses IBM and Business Objects for Enterprise Performance Management

SAN JOSE, Calif., June 23, 2004 -- Business Objects, (Nasdaq:BOBJ) (Euronext Paris ISIN code FR0004026250-BOB), a leading provider of business intelligence solutions and an IBM business partner, today announced that Choice Hotels International (NYSE:CHH), has selected Business Objects solutions to assist in accessing and analyzing data for its 5,000 franchise hotels. In addition, Choice Hotels plans to provide executives with access to key performance indicators regarding revenue, room rates, and occupancy figures on a daily basis via a customized dashboard powered by BusinessObjects(TM) Dashboard Manager.

Choice Hotels, worldwide franchisor of Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge and Rodeway Inn brand hotels, deployed a data warehouse, using the IBM Informix(R) Extended Parallel Server (XPS) Data Warehouse Engine. This offers a flexible solution to enable integration of data from multiple transactional sources at Choice Hotels, including Informix, Oracle and Microsoft SQL Server. With the data now aggregated, the company is deploying a business intelligence solution from Business Objects to access and analyze information from the data warehouse to help manage and improve enterprise performance.

According to Jonathan Prial, vice president, marketing, information management, IBM, "As the database at the heart of Choice Hotels' data warehouse, IBM provides the security, scalability and openness required to manage a multi-vendor infrastructure. The combination of IBM and Business Objects applications will enable Choice Hotels to run an enterprise-class business intelligence solution while protecting their existing IT investments."

In the first phase of its business intelligence deployment, Choice Hotels will provide users with a centralized reporting environment to track franchisee/property performance and operations, marketing and promotional campaigns, geographical trends, and current and forecasted reservations. For example, Choice Hotels will pull in information from its many hotels via satellite nightly, and then use Business Objects to build and deliver reports the next morning to company executives with the most up-to-date revenue and operational information. The marketing department will rely on Business Objects solutions to monitor guests who belong to the hotel's loyalty program, and gear specific promotional and discount campaigns to benefit them.

In addition, Choice Hotels plans to deploy dashboards using BusinessObjects Dashboard Manager to deliver key company metrics to the executive management team, allowing executives to track trends on a daily, weekly, monthly, or quarterly basis.

"Our implementation of Business Objects integrated with our IBM data warehouse gives us faster access to information, which we use to better service our franchisees and their guests," said Gary Thomson, senior vice president and chief information officer for Choice Hotels.

"Business intelligence allows our customers to make their enterprise performance management initiatives truly company-wide initiatives, so that every employee and every department in an organization can work together to reach and exceed corporate goals," said Chris Caren, vice president of corporate marketing at Business Objects. "Choice Hotels is an excellent example of a company that gets the idea of empowering its employees to improve the overall bottom line of the business. Business Objects EPM solutions help customers like Choice set goals, monitor metrics, analyze their business, decide a course of action, and then act in a timely manner."

About Choice Hotels International

Choice Hotels International franchises more than 5,000 hotels open or under development in 44 countries and territories under the Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn brand names. For more information on Choice Hotels, visit the company's Web site at www.choicehotels.com.

About Business Objects

Business Objects is the world's leading business intelligence (BI) software company. Business intelligence enables organizations to track, understand, and manage enterprise performance. The company's solutions leverage the information that is stored in an array of corporate databases, enterprise resource planning (ERP), and customer relationship management (CRM) systems.

Popular uses of BI include enterprise reporting, management dashboards and scorecards, customer intelligence applications, financial reporting, and both customer and partner extranets. These solutions enable companies to gain visibility into their business, acquire and retain profitable customers, reduce costs, optimize the supply chain, increase productivity, and improve financial performance.

In December 2003, Business Objects completed the acquisition of Crystal Decisions, the leader in enterprise reporting. The combined product line includes software for reporting, query and analysis, performance management, analytic applications, and data integration. In addition, Business Objects offers consulting and education services to help customers effectively deploy their business intelligence projects.

Business Objects has more than 24,000 customers in over 80 countries. The company's stock is traded under the ticker symbols NASDAQ: BOBJ and Euronext Paris (ISIN: FR0004026250-BOB). It is included in the SBF 120 and IT CAC 50 French stock market indexes. Business Objects can be reached at 408-953-6000 and http://www.businessobjects.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge and Rodeway Inn are registered trademarks and service marks of Choice Hotels International, Inc.

Business Objects, the Business Objects logo, and BusinessObjects are trademarks or registered trademarks of Business Objects SA or its affiliated companies in the United States and other countries.



Business Objects
Sherry Lowe, 408-953-6038
sherry.lowe@businessobjects.com
or
Eastwick Communications
Katie Zack, 650-480-4041
katie@eastwick.com 

DSS Home |  About Us |  Contact Us |  Site Index |  Subscribe | What's New
Please Tell 
Your Friends about DSSResources.COM Copyright © 1995-2021 by D. J. Power (see his home page). DSSResources.COMsm was maintained by Daniel J. Power. See disclaimer and privacy statement.