BW2101 DEC 01,2000 6:00 PACIFIC 09:00 EASTERN
( BW)(IL-SPSS)(SPSS) Raydium Selects SPSS Analytical Solutions To
Understand Web User Behavior; Applies Advanced Data Mining to Web
Behavior While Protecting Privacy
Business Editors
CHICAGO--(BUSINESS WIRE)--Dec. 1, 2000--Chicago-based Raydium
Inc., an organization that gathers Web user behavior information, has
selected SPSS Inc. (Nasdaq: SPSS) analytical solutions to analyze Web
behavior data. Raydium's analysis protects end-user privacy while
enabling Raydium customers to improve site design and deliver
personalized content over the Web in order to increase sales revenue
and profitability.
Explains Jordan Ho, Raydium vice president of operations, "We
expect to provide new insights into the relationships that are formed
and maintained between consumers and companies conducting business
over the Web. By leveraging SPSS software and expertise in the
analysis and validation of our data, we will effectively provide our
customers with meaningful information they can act on."
Raydium will use various SPSS software including: SPSS Base for
analytical reporting and statistical analysis, Clementine server for
data mining and predictive analysis and Capri, a sequence association
algorithm developed by MINEit Software for use with Clementine to mine
Web consumer clickstream data. The solution is expected to be fully
implemented by the end of the year.
"Raydium is taking an innovative approach to reconciling customer
privacy issues with Web companies' desire to understand customers and
personalize their Web experience," said Anne Stern, SPSS senior
manager, industry marketing. "SPSS analytics can deliver deep,
detailed analyses but, very often, companies are restricted from
collecting the data needed for this analysis. Because Raydium acts as
an intermediary between the consumers providing data and the companies
using the analysis, Raydium can both protect the privacy of the
consumer and deliver much more detailed analysis to clients," she
added. "With their privacy technology and our analytics, Raydium has
found a superior way to deliver personalization."
Ho says Raydium chose to partner with SPSS because of the
company's deep knowledge and expertise in data mining. "We had a
strong sense from the very beginning that SPSS truly understood the
importance of what we were doing. Because of their vast experience
working with other companies in Web mining, SPSS could readily
appreciate the advancements we were making with the application of our
new browser-based technology."
About SPSS Inc.
SPSS Inc. enables organizations to develop more profitable
customer relationships by providing analytical solutions that discover
what customers want and predict what they will do. The company
delivers analytical solutions at the intersection of customer
relationship management and business intelligence. SPSS analytical
solutions integrate and analyze market, customer and operational data
in key vertical markets worldwide including: telecommunications,
health care, banking, finance, insurance, manufacturing, retail,
consumer packaged goods, market research and the public sector.
Headquartered in Chicago, SPSS has more than 40 offices, over 900
employees and 1999 revenues of $142 million. The company also has won
the following awards: No. 77 on Forbes 2000 list of the "200 best
small companies" and as the 22nd most profitable company on the Nasdaq
exchange by Equities magazine; 1999 World Class Solution award in
business intelligence and named "best decision support system for
business intelligence" in the 1999 RealWare award competition; No. 14
in DM Review's 1999 Data Warehouse Top 100; placed No. 16 on the 2000
Soft-letter 100, a ranking of the top 100 personal computer software
companies in the United States; and No. 115 in the 2000 Software 500,
a ranking of the world's largest software vendors by Software
Magazine; listed on Working Mother magazine's 100 Best Companies for
Working Mothers for 2000. For more information, visit www.spss.com.
About Raydium, Inc.
Raydium, Inc., based in Chicago, develops innovative applications
for tracking and analyzing e-commerce patterns. At the core of
Raydium's innovative technology concept is its patent-pending
CommentBox(TM) Consumer Assistance Tool, which enables consumers to
provide real-time feedback about the their experience visiting and
interacting with different e-commerce sites. Unlike traditional
server-based technologies, Raydium's advanced technology is designed
to capture Web consumer demographics, cross-site information and
browser interactions - all without the use of cookies or invasion of
an individual consumer's privacy.
SPSS information is available on the World Wide Web through
the SPSS Press Center at: http://www.spss.com/press/
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CONTACT: SPSS Inc., Chicago
Susan Kalell or Todd Vura, 800/525-4980
E-mail: pr@spss.com
KEYWORD: ILLINOIS
INDUSTRY KEYWORD: E-COMMERCE INTERNET SOFTWARE MARKETING
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