For Immediate Release

Radical Logistics Enjoys Rapid Adoption Rate for New Transportation Modeling Solution

Over 50 Logistics Analysts Complete Free Evaluation During Last 90 Days

ATHENS, GA - August 12, 2002 Radical Logistics, a developer of transportation software solutions, today announced that more than 50 logistics analysts, business planners and supply chain consultants have completed a free trial of Radical Tools. All these evaluations have occurred since the product’s release just three months ago.

Numerous consulting firms, retailers, third party logistics providers (3PLs) and consumer goods manufacturers have already licensed this new transportation modeling solution. The explosive popularity of Radical Tools can be attributed to the software’s ability to fill a void in the logistics and transportation software market. For the first time, logistics consultants, business analysts and transportation planners have a tool designed to quickly and easily calculate road distances, route distances and parcel and LTL rates required for their supply chain projects.

Retailers are using Radical Tools to analyze the potential conversion of inbound pre-paid freight to collect payment. "In just a couple of hours of analysis with Radical Tools, I was able to quickly identify over $250,000 in inbound transportation savings. That wouldn't have been possible without these Excel-based modeling and rating functions,” remarked Greg Greenwald, Director of Transportation at OfficeMax. “Additionally, Radical Tools has aided OfficeMax in our efforts to refine our private fleet operations,” continued Greenwald.

Radical Tools is also used to complete the detailed studies required by 3PL providers when developing new business. Designed for quick response and able to analyze thousands of shipments in seconds, logistics analysts can compose their recommended solution in hours or days instead of weeks. Radical Tools can be used to verify and clean up data, correct ZIP codes and mileages, and help identify mode shift opportunities, consolidate LTL shipments to Truckload shipments, and model pool distribution by determining the closest or lowest cost distribution centers.

“Given our 15 years of experience in logistics consulting, we knew there was a definite market need for Radical Tools, but the rapid rate of adoption has surpassed our wildest expectations,” said Brynn Conover, co-founder and President of Radical Logistics.

Radical Tools offers capabilities for calculating distances and rates – the foundation for any inbound and outbound transportation analysis. The product even includes sample Excel spreadsheets. Radical Tools Professional edition, including UPS, FedEx and LTL rating, is affordably priced at $3,950. To register for a free 10-day trial see


About Radical Logistics
Radical Logistics is a transportation software and consulting leader with over 43 years experience in developing and implementing transportation solutions. Radical Logistics' Transportation Management System, LoadPlanner, entered the market last winter. Companies benefiting from our solutions include Ford Motor Company, General Motors,, FedEx, and Concentrek. Our clients have dramatically lowered freight bills, increased productivity and improved customer satisfaction as a direct result of our solutions. For more information, please visit
Radical Tools is a service mark of Radical Logistics. Microsoft Excel is a registered trademark of Microsoft. All other trade names are the property of their respective owners.

Media Contact
Brynn Conover
Radical Logistics
Office: 706-613-5493
Cell: 678-488-4929