General Cable Gains ROI, Improved Customer Service by Automating Transportation Management

RedPrairie's DLx® Transportation Optimizes Shipment Planning and Execution for 20 Manufacturing and Distribution Sites for Leading Wire and Cable Provider

Waukesha, WI August 20, 2002 - RedPrairie™ Corporation, formerly McHugh Software International, Inc., the leading provider of real-time, end-to-end logistics management solutions, announced that General Cable Corporation, a leading manufacturer of energy, communications, industrial and specialty wire and cable products, has successfully deployed RedPrairie's DLx® Transportation to automate load consolidation and routing, carrier assignment, and electronic load tendering and shipment tracking. The system, which will reduce transportation costs and improve customer service for twenty manufacturing and distribution sites across North America, is a key component of General Cable's continued drive for industry leadership.

Commented Greg Wells, General Cable Corporate Transportation Manager, "We needed to establish ourselves as an industry leader by taking advantage of emerging best practices. Transportation management systems are perhaps the quickest to implement, fastest to show a return and the lowest capital investment of the various supply chain optimization and execution packages."

General Cable's shipment profile presented unusual challenges. Their telecommunication and utility products are shipped on large reels that are not stackable, defy normal cubing algorithms and are prone to damage. A broad product line, customer requirements, and job site deliveries require a diverse mix of carriers, including truckload van, flatbed, LTL, and airfreight to effectively service their customers. They also must deal with the large order volume spikes common in servicing the Telecommunication and Utility industries. Therefore, automating shipment planning and execution required a robust, yet flexible solution.

"We carefully evaluated the leading TMS products on the market," continued Wells, who is also serving as the TMS Integration Project Manager for General Cable. "After a comprehensive selection process we found that RedPrairie's DLx® Transportation platform gave General Cable the best combination of functionality, stability, and value. We've integrated TMS in half of our sites and the early results are encouraging. We're capturing significant savings, plus we're identifying additional savings potential. Even with the softened economy we're yielding favorable ROI, and we've got upside for additional savings in the future."

Savings so far have come from more effective routing, especially consolidating LTL shipments into multi-stop loads, and more efficient operations and administrative procedures. More effective carrier rate negotiations based on increased information availability is a source of potential future savings.

Of equal importance to General Cable, according to Wells, has been the standardization of platforms and processes the system has enabled, as well as improved metrics. "Standardizing transportation processes and metrics across the company has provided greater management control and efficiency without sacrificing the autonomy each site has to address their unique requirements," said Wells. "We can now capture actual shipment detail and costs in real time for immediate analysis and decision-making. Also, getting shipments off of LTL and air transport onto multi-stop truckloads reduces the risk of damage, which improves customer service."

"RedPrairie has established powerful market momentum in transportation across a wide spectrum of industries and customer scenarios," commented John Jazwiec, RedPrairie Company Results Leader. "The rich functionality and flexibility of our system allows us to meet the unique transportation requirements of companies like General Cable with a packaged solution, quickly driving out costs while improving operational efficiency, management control and customer service. Through our customer-focused approach we will continue to work with General Cable to identify new opportunities to streamline operations and increase savings."

About General Cable Corporation

General Cable (NYSE: BGC), headquartered in Highland Heights, Kentucky, is a leader in the development, design, manufacture, marketing and distribution of copper, aluminum and fiber optic wire and cable products for the communications, energy, industrial and specialty markets. The Company offers competitive strengths in such areas as breadth of product line, brand recognition, distribution and logistics, service and operating efficiency. Communications wire and cable products transmit low-voltage signals for voice, data, video and control applications. Energy cables include low-, medium- and high-voltage power distribution and power transmission products. The Industrial and Specialty segment is comprised of application-specific cables for uses such as electrical power generation (traditional fuels, alternative and renewable sources, and distributed generation), the oil, gas and petrochemical industries, mining, industrial automation, marine, military and aerospace applications, power applications in the telecommunications industry, and other key industrial segments. Visit our website at

About RedPrairie Corporation

RedPrairie delivers superior logistics results by driving out more logistics costs than anyone in the industry, and enabling customers to consistently achieve their supply chain objectives. This is accomplished through an integrated suite of DigitaLogistix™ solutions that provide the industry's leading transportation, productivity, and distribution management capabilities, enhanced with action-oriented components for real-time control and performance measurement. These solutions are deployed through an end-to-end value delivery system (the RedPrairie Approach) that ensures results achievement. RedPrairie delivers measurable results for customers in many markets, including high-tech and electronics, consumer goods, food and beverage, third party logistics, retail and wholesale, service parts, and make-to-order manufacturing. Customers include Compaq Computer, Procter & Gamble, Nestle, Panasonic, Georgia-Pacific, Eveready, Unilever, Exel, General Electric,, and many others. For additional information, call 1.888.624-8448, or access

RedPrairie and DigitaLogistix are trademarks, and DLx is a registered trademark of RedPrairie Corporation. All Rights Reserved.

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RedPrairie Contact:				
J.J. Berrall
Public Relations Manager
RedPrairie Corporation