Sand Technology Awarded $3 million CRM Analytics and Data Warehousing Contract for Singlepoint

Montreal, London, Thursday, August 1, 2002 - Sand Technology (Nasdaq: SNDT), a leading provider of enterprise-class analytical solutions, has been awarded the contract to implement a central data warehouse and the Sand Customer Insight Solution for Singlepoint, the largest independent mobile phone airtime provider in the United Kingdom.

“Currently we use Siebel for managing our customer interactions, and Geneva as our core billing engine,” says Greg Stewart at Singlepoint. “The solution from Sand Technology will enable us to integrate the data from these two systems into a central repository, and provide us with the analysis and reporting that we have been lacking. For the first time we will have a 360-degree view of our customer base that can be used by our marketing teams to better understand, segment and target our customers.”

The solution, initially announced on March 5th, is based on Sand's patented technology, will enable Singlepoint not only to undertake ‘smarter’ marketing activities based upon better targeting and segmentation of their customer base, but also to increase customer satisfaction by improving ongoing service.

“The situation faced by Singlepoint is very common in the current business environment,” says Duncan Painter, President of Sand, EMEA. “Today, companies must have a comprehensive understanding of each customer so that they can retain the profitable ones and cross-sell and upsell additional services to their most important segments.”

“We have vast amounts of experience in this area," adds Painter, "and a proven technology that can deliver powerful and user-friendly CRM Analytical solutions, quickly, cost effectively, and with a rapid Return On Investment.”

About Singlepoint

Singlepoint is a division of The Caudwell Group. Singlepoint is the largest independent mobile phone airtime provider in the UK with over one million customers. Based in Stoke-on-Trent, it employs approaching 1,000 staff.

The Caudwell Group is Europe's largest independent mobile phone company and one of the UK's fastest growing companies. The Group, with head quarters in Stoke-on-Trent, incorporates 14 companies in eight countries and employs 5,500 people - increasing at a rate of more than 100 employees per month.

The Caudwell Group incorporates some of the UK's largest and fastest growing mobile phone companies including Phones 4u, the UK's fastest growing mobile phone retailer and UK and International mobile phone distribution and facilities management company, 20:20 Logistics, also the UK's biggest. The Group's other companies include Dextra Accessories and MPRC (the Mobile Phone Repair Company), both of which are the UK's largest in their sectors.

The Group is currently focusing on a massive recruitment drive to find and employ the best people possible, to maintain its tremendous growth.

About Sand Technology

Sand Technology ( helps leading organizations across North America and Europe cope with data overload, by giving them rapid access to the information they need to make the right business decisions. Sand focuses on delivering business-driven solutions which are built upon the “next generation” analytical functionality of its unique and innovative Nucleus® data management system . Sand’s powerful and highly scalable Information Integration™ solutions leverage existing IT investments, require no additional human resources, and deliver business value quickly—resulting in a rapid return on investment (ROI). Sand's solutions include CRM and CRM analytics, web analytics, healthcare analytics, supply chain management, inventory & production optimization, financial analysis, and strategic planning. Sand Technology has offices in the United States, Canada, the United Kingdom and Central Europe. Sand is traded on Nasdaq under the symbol SNDT. For more information, see Sand’s web site at

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Forward looking statements made in this release are based on reasonable assumptions. However, some assumptions may not materialize and unanticipated events may occur which could cause actual results to differ materially from those forecasted. Competitive pressures, availability and cost competitiveness of supplies or competing products, timing of significant orders, market acceptance of the Sand Nucleus Product Suite and other risks and uncertainties described in Sand's reports to Securities and Exchange Commission are important factors which could cause actual results to differ materially from those projected.

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