Marketing Automation

Software applications that automate a wide range of individual and collaborative activities associated with the various dimensions of the marketing process.

These dimensions include: ad management/placement, lead qualification/distribution, brand management, list management, campaign execution, marketing resource management, campaign planning and management, media and analyst relations, collateral management/distribution, personalization, database marketing, primary research, direct marketing, reactivation, electronic catalog, up-sell and cross-sell programs, event/trade show management, Web activity analysis, focus groups/media testing, Web advertising, and fulfillment status linkage.

from IDC

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