MicroStrategy to host Webcast highlighting best practices for rapid BI reporting

Event to Showcase MicroStrategy's Free Reporting Software Package

MCLEAN, Va., Oct. 15, 2009 -- MicroStrategy() Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that it will host a live Webcast on October 28, 2009 featuring best practices for BI implementations. The Webcast, "Top 5 Strategies for Business Intelligence Success in Today's Economic Environment," will discuss rapid BI development and deployment for departments and small to mid-sized businesses.

During the one-hour Webcast, participants will hear firsthand how companies are using MicroStrategy for cost-effective and user-friendly operational and analytical reporting. The Webcast will include a live demo of MicroStrategy Reporting Suite, along with insights from leading industry analyst Cindi Howson.

Launched earlier this year, MicroStrategy Reporting Suite enables companies to use MicroStrategy's integrated BI platform to develop and deploy premium, Web-based reporting applications, at no cost. MicroStrategy has eliminated cost and time impediments for departments and workgroups to initiate new reporting applications. Business users can simply visit the MicroStrategy Reporting Suite Web site,, download the free software, and begin building their reporting applications, all in the same day.

"We installed the free MicroStrategy Reporting Suite, and as we already had an existing data warehouse, we were able to run the first report in less than a day," said Mauro Cavalieri, Senior Information Technology Analyst at BIC Argentina. "In less than a month, we managed to deploy a project for each department according to their specific needs: accounting, logistics, sales, IT, and marketing. We have uncovered hidden operating costs and improved productivity by leveraging this BI reporting tool."

MicroStrategy's easy-to-use reporting software enables business users to quickly create the reports they need to gain critical insights into business data and make timely, data-driven decisions. MicroStrategy Reporting Suite provides a broad range of analytical capabilities across industries. For example:

The HR department at a mid-sized insurance company can produce boardroom quality reports to provide better visibility into compensation practices, create scorecards to align compensation with industry standards, and perform statistical analysis to reduce costs associated with unproductive benefits

Sales managers at a multinational automotive manufacturer can run Web-based reports with predictive analytics to forecast penetration, volume, and product range in order to optimize dealer activities, develop promotional strategies, and build sales action plans

A small travel firm can rapidly identify customer demand trends and anomalies to adjust pricing strategies for specific geographic markets, perform transaction-level financial analysis to monitor expenses, and run daily reports on product and channel performance to increase efficiencies The risk management unit of an integrated energy company can generate position reports and leverage analytics to monitor value at risk, gross margin at risk, and mark to market

The MicroStrategy Reporting Suite Includes the Following:

Up to 100 named user licenses of the MicroStrategy Reporting Suite: MicroStrategy Intelligence Server and MicroStrategy Web Reporter - with a 1 CPU limit

Two named user licenses of development software: MicroStrategy Desktop and MicroStrategy Architect

Two named user licenses of many of MicroStrategy's most popular products: MicroStrategy Web Analyst and Professional, MicroStrategy Mobile, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Distribution Services, and MicroStrategy OLAP Services

Free online support, which includes access to MicroStrategy's extensive online searchable knowledge repository, online community forum, video guides, and online education

Free e-mail support for 60 days for two named support liaisons to interact one-on-one with MicroStrategy Technical Support representatives via e-mail A Quick Start Guide and access to product documentation

"MicroStrategy Reporting Suite gives companies an easy entry point for initiating small, departmental reporting applications, along with a seamless path to build and expand BI deployments without creating individual silos of BI," said MicroStrategy COO Sanju Bansal. "Our free reporting software package has been well received by companies looking for a cost-effective way to gain greater insights into their business." To learn more about the MicroStrategy Reporting Suite and to register for the Webcast, visit

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (Nasdaq: MSTR) is available at

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Architect, MicroStrategy Web, MicroStrategy Intelligence Server, MicroStrategy OLAP Provider, MicroStrategy Report Services, MicroStrategy Office, MicroStrategy Mobile, MicroStrategy Reporting Suite, and MicroStrategy Distribution Services are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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